How are you tracking your competitors in Salesforce? Are you? If you aren’t, you need to. Not you should, you must. If you already are tracking competitors by opportunity, is it working for you? Are you getting the value you want? If not, it is time for a change. If it isn’t working now, it won’t magically start working because you keep doing it. Insanity is doing the same thing over and over expecting a different outcome, it’s time to make a move for the better.